FENDER - AMVII
Music Never Dies
Fender launched the American Vintage II Series, a rerelease collection of their most iconic guitars of all time — the instruments that were pivotal to many moments in music history. Built to original specs. All of them.
Music is always changing. But the best things—the passion, the fandom, the name on the headstock—never change. Featuring Bob Dylan, Bryan Wilson, The Denny’s Grand Slam clip, and many more, including Patti Smith on the VO.
Fender is music.
Music is Fender.
Fender reissued the iconic 1951 Fender Telecaster, built to original specs, on the original machines. In a world of modern shortcuts, we knew Fender needed a full page to include all of the attention to detail included in this series — literally all of the original specs — no matter how small.
October 14th New York Times Publication
Built Exactly to Spec — Product Videos
. CLICK ON TILE TO PLAY . .
Made to be played.
The Brothers Osborne try out the ‘51 Telecaster and ‘66 Jazzmaster. Known as one of rock's greatest guitarists, the late Jeff Beck on the ‘57 Stratocater, performs an amazing rendition of Rumble.
The Team
McGarrah Jessee
Tim Roan
Michael Anderson
Cam Miller
Page Kastner
Bryson Schmidt
Abby Hinojosa
Amy Hurt
Agency
CCO
Creative Director
Creative Director
Senior Art Director
Senior Copywriter
Executive Producer
Producer
TBD Post
JC Nuñez
Jessica Lund
Alex Chaloff
Rachel Kichler
Brandon Thomas
Kagan Durmer
Dusty Albertz
Patti Smith
Production House
Editor
Assistant Editor
DP
Post Producer
Color
VFX
Sound
Music Composer
Fender
Evan Jones
Alanna Strauss
Joey Manfre
Keith Legro
Matt Deak
Wawerna
Jocelyn Lam
Andy Caramanzana
Brand
CMO
Senior VP
Vice President
Marketing Director
Creative Director
Copy Director
Art Director
Project Manager
