Creatively, our team wanted to lean into the world of strength and energy that is super human — think Wonder Wonder woman — to drive home the message that not only will “all eyes be on us” for the FIFA 2019 World Cup but also; for the future of treatment of women in sport.

BACKSTORY:

In 2019, the National U.S. Women’s Soccer Team was a force to be reckoned with. The TITLE IX U.S. Soccer lawsuit regarding women’s treatment in sport affected not only paychecks but also where they play and how often, how they train, the medical treatment and coaching they receive, and even how they travel to matches.

The players involved — stars like Alex Morgan, Megan Rapinoe and Carli Lloyd and their teammates — include some of the most accomplished and best-known female athletes in the world, members of a team that has been a leading force in women’s sports for more than a generation.