Be Unproductive
When abortion trigger laws went into effect August 25, we took to the streets of Austin and Nashville, plastering them with one simple message: Male birth control is an act of solidarity with every human who owns a uterus. Some loved it. Some hated it. And that’s why we choose these battleground cities in the heart of conservative states.
Our goal was to embolden people from all backgrounds and beliefs to have conversations they might not have had otherwise. To ask why birth control mostly falls in a woman’s lap, literally and figuratively.
Take it to the streets
Take it to the streets
The campaign sparked conversations on the street as well as on social. And, hopefully, inspired a vasectomy or two. BE UNPRODUCTIVE.
Go on … take it
A bit of protection can go a long way.
While wildpostings started the conversation a cock condom was a clear next step in the conversation of being unproductive. We put them right next to the jar of candy at the McJ reception desk for a pop of color and conversation.
The Team
McGarrah Jessee
Tim Roan
Stephanie Cain
Page Kastner
Anna Crane
Nicole Truly
Abby Hinojosa
Sean Phung
Weston Sanders
Agency/Client
CCO
Creative Director
Senior Art Director
Senior Copywriter
Photographer
Executive Producer
Senior Producer
Production Artist